KPIs are widely used management tools to measure and evaluate the performance of business processes. They allow them to be managed in the most effective and efficient way possible , in order to achieve the goals and objectives previously defined by the company.

These indicators can be qualitative and quantitative and reflect the activity of salespeople or employees in charge of tasks and missions. This involves measuring whether the activity expected to achieve performance objectives is carried out.

Performance indicators focus more on identifying the results achieved by the company's activity.

The analysis of activity and performance with regard to these indicators must necessarily give rise to an action plan. This action plan must be amended after each review of the indicators.

They are also excellent vectors of communication in the company. Indeed, whatever the hierarchical level of the person involved in the process, they make it possible to simultaneously transmit the mission, vision and values of the company to all employees. Through this unique communication, employees feel better integrated into the company and become aware, in this collective context, of the importance of their role.

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Some examples of activity and performance KPIs:

o Number of customers visited per day - Number of prospects visited per day - Number of km traveled / sales / day

o Number of files processed per month - Error rate per file processed

o Daily travel cost / employee

o Visit/order conversion rate - Average order basket - Order gross margin

o Rate of Results / Objectives (CA, Margin, Visits, etc.)

o Monthly, quarterly, annual growth rate